The Square Toe Flat

Meet

The Square Toe Flat

Why

To radically
change
the industry.

We love flats, they are always our go-to for work, errands and overseas travel. But they hurt, especially at the end of a long day. You feel like you're walking on bare concrete, and your toes are in a medieval torture device; leaving you with blisters, aching arches and bunions.

Most flats are designed to look good and expect your feet to 'deform' to their shape. We completely re-imagined a flat that looks good and forms to your feet instead.

Why

To radically
change
the industry.

We love flats, they are always our go-to for work, errands and overseas travel. But they hurt, especially at the end of a long day. You feel like you're walking on bare concrete, and your toes are in a medieval torture device; leaving you with blisters, aching arches and bunions. 
 
Most flats are designed to look good and expect your feet to 'deform' to their shape. We completely re-imagined a flat that looks good and forms to your feet instead.

How

Fit like
a dream.

10 minutes or 10 hours. From the moment you put them on to, many hours of travel later, you need to feel good. So we started with your toes. Wider, more square toe box so you feel free and comfortable, preventing nerve pain, bunions, blisters, and hammertoes.

Then your mid-foot. More cushion at the ball of your feet and a supportive arch support so you can effortlessly walk all day, perfect for knee, and back problems and plantar fasciitis.

Next your heel. Deeper heel cup and soft buttery leather so you stay fresh after hours of standing, no band-aids or aching ankles here.

Finally medium and wide-fitting (up to E width), larger sizes (eu44 coming soon), all while looking super cute.

How

Fit like
a dream.

10 minutes or 10 hours. From the moment you put them on to, many hours of travel later, you need to feel good. So we started with your toes. Wider, more square toe box so you feel free and comfortable, preventing nerve pain, bunions, blisters, and hammertoes.

Then your mid-foot. More cushion at the ball of your feet and a supportive arch support so you can effortlessly walk all day, perfect for knee, and back problems and plantar fasciitis.

Next your heel. Deeper heel cup and soft buttery leather so you stay fresh after hours of standing, no band-aids or aching ankles here.

Finally medium and wide-fitting (up to E width), larger sizes (eu44 coming soon), all while looking super cute.

A cushioned arch-support gently hugs your sole to provide massage-like softness while walking.

A cushioned arch-support gently hugs your sole to provide massage-like softness while walking.

The anti-slip sole gives you peace of mind when walking on any surface, office tiles, cobblestones.

The anti-slip sole gives you peace of mind when walking on any surface, office tiles, cobblestones.

Four colours.
Everything except boring.

Four colours.
Everything except boring.

Why US$110.

Why US$110.

Luxury Shoes without the Luxury Price. We believe the luxury shoe industry thrives on markups, so we sell direct to you. Purchased at brand name companies, our materials and craftsmanship would cost US$250+.

But with our direct-to-consumer model, you're not paying for the name or the logo, we pass the savings onto you. Delivering a most comfortable experience for only US$110

Luxury Shoes without the Luxury Price. We believe the luxury shoe industry thrives on markups, so we sell direct to you. Purchased at brand name companies, our materials and craftsmanship would cost US$250+.

But with our direct-to-consumer model, you're not paying for the name or the logo, we pass the savings onto you. Delivering a most comfortable experience for only US$110

Why US$110.

Luxury Shoes without the Luxury Price. We believe the luxury shoe industry thrives on markups, so we sell direct to you. Purchased at brand name companies, our materials and craftsmanship would cost US$250+.

But with our direct-to-consumer model, you're not paying for the name or the logo, we pass the savings onto you. Delivering a most comfortable experience for only US$110.

Experience your ultimate walking flats.

Experience your ultimate walking flats.